Our Privacy Policy
PRIVACY NOTICE
DK HOUSEHOLD BRANDS - WEBSITE PRIVACY NOTICE
This Privacy Notice was last updated on 10th July
2024. If you cannot understand or read this Privacy Notice, or any information
on this website, please contact us on dataprotection@dkbrands.co.uk.
Our website www.dkhouseholdbrands.com and it’s webpages are
operated by DK Household Brands Limited, whose registered address is Bridge
House, Eelmoor Road, Farnborough, Hampshire, GU14 7UE. VAT number: 886266965.
DK Household Brands Limited is a registered Data Controller
under the terms of the UK GDPR (UK General Data Protection Regulation).
Details of DK Household
Brands Limited's notification to the regulator for data protection may be found
in the Information Commissioner’s Office Register of Data Protection Fee Payers
at Information Commissioner's Office
- Register of data protection fee payers (ico.org.uk) under registration
number Z7073486.
DK Household Brands Limited, its group companies which
constitute the Diethelm Keller Group (the Group) and its partners are jointly
referred to in this Notice as "we", "us" or
"our". A list of our Group
companies and partners can be obtained by contacting
sales.orders@dkbrands.co.uk.
For the purposes of this policy (Privacy Policy), you as
contracting party and possible (other) user/end-user are jointly referred to in
this Privacy Notice as "you" or "your".
The aim of this Privacy Notice is to set out the purposes
for, and the manner in which, we may collect and use personal information that
we may obtain through you. By either
registering as a user of any services provided by us on our website and/or by
using our website generally, you consent and agree to us using your personal
information as set out in this Privacy Notice.
We ask that you read this Privacy Notice carefully as it
contains important information about what to expect when we collect personal
information about you and how we will use your personal data.
Your use of our website is also governed by DK Household
Brands Website T&Cs, Cookies Policy (please see our separate Cookies Policy here[JB1] [JB2] )
and Terms of Website Use here. Please
ensure you have read and understood these policies in addition to this Privacy
Notice.
1. USE OF PERSONAL INFORMATION
1.1 When you use our website, DK Household Brands Limited may ask you to
provide certain personal information including:
First name and Surname
Email Address
Contact Number
DK Household Brands Limited also collects information about
you from cookies. Cookies are small text
files that are placed on your computer by websites that you visit. They are widely used in order to make
websites work, or work more efficiently, as well as to provide information to
the website owners. To learn more about
information collected through cookies please click here[JB3]
You can choose not to accept any non-essential cookies for
your interactions, however, in a few cases, some of our website features may
not function as a result.
1.2 Why do we need this data?
DK Household Brands Limited either needs this data to fully
process your order in our web shop and create an account or to provide you
support in any aftersales, guarantee or warranty queries.
1.3 How is this data collected?
DK Household Brands Limited collects this data via a secure
data capture form during the order placement process or via the secure ‘Contact
Us’ form.
1.4 Lawful
basis
DK Household Brands Limited
operates under a number of lawful bases as required under the data protection
laws. These include:
We have provided below, examples
of some data processing activities that we carry out, along with the respective
lawful bases being relied upon.
Purpose of processing
Types of personal data
Lawful basis relied upon
Sending marketing emails
(business to customer)
Name, email address, marketing
preferences
Consent
Processing customer orders
Name, email address, postal
address
Contract
1.5 Who will your data be shared with?
Your name and contact details will be shared and stored in
our chosen webshop partner, Shopify.
Your data is shared to enable us to process your order through Shopify and
send you correspondence relating to your order i.e. shipping alerts. For more
information please visit Shopify’s Privacy Policy.
1.6 What are your rights?
Access – You can ask for the personal information we hold
about you and for more details about how and for what purpose we use your
information. This is known as a ‘Subject Access Request’ and is free of charge,
Rectification – You can ask us to correct any personal
information that is inaccurate or incomplete.
Objection – You can ask us to stop processing your personal
information in certain circumstances.
Restriction – You can ask us to temporarily stop processing
your personal information in certain circumstances while other challenges are
resolved.
Erasure – You can ask us to delete any information we hold
about you if the law and our data retention policies no longer require us to
hold it.
Data Portability – You can ask us for copies of the
information we hold about you so that you can move, copy or transfer personal
data easily from one IT environment to another.
Automated decision/profiling – You have the right not be
subject to a decision based solely on automated processing, including
profiling, which has legal effects for you or affects you in any other
significant way.
1.7 How can you gain access to your personal data and make
changes?
As outlined above, you are entitled to view, amend, or
delete the personal information that we hold.
Email your request to our Data Protection Officer via
dataprotection@dkbrands.co.uk . Your
personal data can also be accessed through your web shop account which allows
you to view your current data, amend your data (contact details, billing
address, payment details) or delete/close your account.
1.8 How can I get my data removed from the DK Household
Brands Limited mailing list(s)?
You are entitled to remove yourself from any DKB Household
UK Limited mailing list(s) by clicking the ‘unsubscribe’ button in the footer
of any emails. If this cannot be done, you can also email your request to our
data protection officer mentioned above, and they will remove you. Please refer to 1.7 above for details of all
your rights.
1.9 How we keep your
information secure.
DK Household Brands Limited is committed to ensuring the confidentiality of the
personal information that we hold, and we continue to review our security
controls and related policies/procedures to ensure your personal information
remains secure.
When we contract with third parties, we impose security,
privacy and confidentiality obligations on them to ensure that personal
information is kept secure and prevented from unauthorised or accidental access,
processing, copying, modification, erasure, loss or use.
1.10 How long do DK Household
Brands Limited keep your personal data?
DK Household Brands Limited
holds personal data for as long as necessary in line with any legislative, regulatory
or business need/best practice.
We
have provided below, examples of the data retention periods applied for
different types of personal data
Type of personal data
Justification
Customer files and invoices
7 years from last action
Limitation Act 1980
Data subject access requests
2 years from last action
Business need/Best practice
Employee personnel files
7 years after employee leaves the company
Limitation Act 1980
As
stated above,
you have the right to request we erase your data, where we do not have any
overriding legal, regulatory or contractual obligations.
2. CONTACT US
If you have any questions/comments about our Privacy Notice,
or any data protection query, you can contact us as follows;
Email:
dataprotection@dkbrands.co.uk
Web:
www.dkhouseholdbrands.com
In Writing:
Data Protection Officer, DK Household Brands Limited
Bridge House, Eelmoor Road, Farnborough, Hampshire, GU14 7UE
3. ESCALATED COMPLAINTS
If you feel
your rights have not been respected, or do not feel a situation was resolved
satisfactorily, you have the right to raise a complaint to the UK Information
Commissioner.
You can
contact them as follows: –
Web: https://ico.org.uk/make-a-complaint/
Telephone:
+44 (0)303 123 1113
Live Chat: https://ico.org.uk/global/contact-us/live-chat
In writing:
Information
Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
